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26 Eylül 2007 Çarşamba

TURKEY: Sahinler plans international store rollout (6 september 2007)by just-style

Turkish fashion firm Sahinler_Group is looking to enter the Russian and East European markets with its Adessa brand.
It intends to enter Poland, Slovakia, Hungary, Croatia and Lithuania in the next five years and extend its 250 store network in Germany, Austria, Swiss, Slovenia and Czech Republic by 23 shops this year. Sahinler is a contract manufacturer for Zara and H&M, with a yearly turnover of EUR1bn. Sahinler chairman Kemal Sahin said that Zara and H&M have been informed about the Turkish firm's plans for Adessa.
The company hopes to succeed in markets where Zara and H&M have struggled to make headway.

EGYPT: Textile workers strike over pay and benefits

Thousands of workers have gone on strike at one of Egypt's largest textile mills to demand higher wages and more benefits.

The strike, which began on Sunday, involved more than 20,000 employees of the state-owned Misr Spinning and Weaving in the Nile Delta town of Mahalla el-Kubra.

According to local media reports, employees earn just EGP150 ($27) a month while the company posted a profit of EGP217m in the 2006/7 financial year. Rising inflation in the country has also led to soaring food prices.

The strike is the latest in a series of protests over the past year in Egypt.

22 Eylül 2007 Cumartesi

Temperature control fabrics

The popularity of cold winter sports such as alpine climbing, ice climbing and recreational skiing has spurred the demand for fabrics and technologies which help to keep the outdoor enthusiast dry, warm and comfortable.

Cold temperatures are less of a problem for people pursuing outdoor activities than they were in the past. Advances in insulating technologies have led to the creation of clothing systems which keep the wearer at a comfortable temperature, even in some of the coldest weather conditions.

Technological developments have also made it possible to create fabrics which maintain comfortable temperatures for the wearer without adding significantly to the bulk of the garment. A key trend in this performance wear category is the use of lighter-weight insulation which offers greater comfort without sacrificing warmth. Duvet-like ski jackets are becoming a thing of the past with the growing popularity of lightweight soft shells which combine insulation with the durability and weather resistance of a hard shell.

One of the most noteworthy developments in the field of temperature control fabrics has been the use of phase change materials (PCMs). Unlike traditional insulations, PCM-based fabrics work interactively with the body to prevent overheating when activity levels or ambient temperatures increase. Although PCM technology has not taken off as rapidly as its proponents had expected, the range of textile applications to which it is being applied has broadened considerably in recent years.

Over the past decade, with the advent of wearable technology, battery powered heating devices have begun to enter the temperature control market. However, while great work has been done to improve the temperature control, expense and wearability of these garments, much has yet to be achieved.

Other temperature control technologies are also attracting the attention of outdoor enthusiasts and include silver-based fabrics, adjustable insulation systems and bionic climate membranes.

For the future, research into temperature control systems for the performance apparel industry is set to grow in importance as efforts are stepped up to develop all-weather clothing systems which provide optimum comfort.

18 Eylül 2007 Salı

Introducing Fall/Winter

Summer in New York heralds a new season for the apparel textile industry. This summer, seven shows opened their doors to industry visitors. As the number of textile trade shows grows, the focus of each show tightens.

Première Vision Preview — produced by Première Vision S.A., organizer of Première Vision — continues to reign supreme for top quality, innovation and creativity. This summer, 131 exhibitors from 13 countries participated, including some from South America, Eastern Europe and Asia. “The interest of the American buyer is in novelty,” said Philippe Pasquet, CEO, Première Vision. “Designers are looking for newness and fabrics that have a distinct look and performance.”

Texworld USA, produced by Messe Frankfurt Inc. in partnership with Lenzing Fibers Inc., moved to larger quarters at the Jacob Javits Convention Center. Now in its third season, the show hosted 194 exhibitors from 16 countries, mostly in Asia. Lenzing sponsored the Lenzing Innovation event at the show featuring Tencel® and Modal® fibers.

The Turkish Fashion Fabric Exhibition (TFFE), organized by the Istanbul Textile and Apparel Exporters’ Association, also changed its location. Now held in the Puck Building, the most recent edition featured 21 exhibitors showing classic suitings; clean shirtings; and knitted, denim and printed fabrics.

Prefab, the Supima Premium Fabric Show, now in its second season, is organized by Supima. The 14 exhibitors included spinners, weavers and knitters of quality fabrics.

Chinatown was the site of The Kingpins, a supply chain show sponsored by Dow Fiber Solutions’ Dow XLA™ fiber and Olah Inc. — a representative for major textile companies and garment factories in China, Japan, Indonesia, Portugal, Italy and Thailand. The focus of this show was denim and casualwear fabrics.

Direction and PrintSource focus on surface design. Studios from around the world sell original print designs, application treatments, patterns for woven and knitted fabrics, and antique swatches at these events.

For Fall/Winter 2008-09, the trend is to sophistication and refinement, with flatter surfaces, neat patterns and shine. The look may be subtle, but it is achieved through the use of intricate yarns and constructions. There is increased interest in organic; eco-friendly was a buzzword at all of the shows.

Suiting Fabrics

The trend at Première Vision Preview was to elegance. At Germany-based Becker & Fuhren Tuche GmbH & Co. KG, ultralight plain weaves are outselling twills. Super 160-micron compact wool yarns are going into soft, silky-smooth fabrics with a hairless surface and natural stretch. A 360-grams-per-square-meter (g/m2) herringbone woven with a slick wool face and brushed cotton/Lycra® back was popular at the show.

BTD Textile, Turkey, reported that 305-g/m2 flannels, pinstripes, twills and plain weaves in polyester/viscose/spandex and polyester/wool/viscose blends are in demand. “The flannel touch is important,” said Francesca De Vito, US agent for the company.

Shiny/dull double-faced fabrics shown by Italy-based Picchi S.p.A. are woven with a nylon face and wool back. Thick woven wools look as if they were knitted. For coats, textured wool is lacquer-finished or quilted with a puckered surface. One of the favorites is a classic plaid in a linen/wool blend. The hand is crisp and dry.

De Vaudricourt, France, showed novelty gray flannel. One version is woven using carded wool, viscose and nylon. The fabric is then chemically treated to dissolve the viscose, leaving a black spider-web pattern. Another flannel — a jacquard polyester/acrylic — has a cellophane-like linear abstract pattern.At Texworld, Toyoshima Co. Ltd., Japan, displayed total-easy-care basic suitweight fabrics made from wool and Tencel blends. Fabrics are finished to have a soft hand and sheen. China-based Mozartex Co. Ltd. showed soft, supple suitweight fabrics in wool blended with Tencel, cotton or polyester. Many fabrics are machine-washable. For casualwear, the company offers all-over pigment-printed fabrics that have been washed and sanded for an aged look and ultrasoft hand. Cotton/wool/spandex plain weaves, twills, moleskins and canvas at the Zhonghe Group, China, have a silky touch. Some are micro-sanded; others have an aero finish.

At TFFE, bamboo blended with silk or wool was of interest at Ipekis Mensucat T.A.S. The company showed lustrous gabardines, herringbones and mini-checks. Aksu exhibited lightweight, fluid fabrics with a soft touch in wool/Lycra and wool/silk blends. Mini-patterned weave effects were pointed out.

Casual

Denim is constantly changing, like a chameleon. Kara Nicholas, vice president, new product marketing at Greensboro, N.C.-based Cone Denim, a Prefab exhibitor, said the market is saturated with dark denim. Nicholas feels that colors and lighter shades are coming in; licorice gray is one color she mentioned. Cone Denim’s Black Seed Supima® cotton collection was of special interest at Prefab. Nicholas also mentioned increased interest in organic denim.

At TFFE, Kipas showed an eco-denim line. Marassi Denim highlighted gray and brown shades. Brights are selling in California, where organic cotton is also a factor; it is going to stores such as Zara and H&M.

Denim was the prime focus at The Kingpins. Japan-based Kurabo Industries Ltd. noted an interest in bleached and lighter-colored denims. Blends of Supima/XLA were pointed out. “The hand is softer, and there is better abrasion resistance than with other stretch fibers,” said Andrew Olah, CEO, Olah Inc., New York City, who sells Kurabo in America. Olah also showed denim at Prefab.

Germany-based DyStar Textilfarben GmbH & Co. Deutschland KG was a popular exhibitor at The Kingpins for designers and retailers who are looking for special garment processing. With the flexibility to handle small production and the ability to produce a wide range of effects, the company showed new applications and techniques for denim.

The Radici Group, Italy, focused on glamour in outerwear and casualwear at The Kingpins. Iridescent, yarn-dyed taffetas woven with metallic yarns; ultralight, soft, transparent, color-coated nylons; and double-faced sueded canvas are some of the early favorites.

At Première Vision Preview, Spain-based Royo Tejidos S.L. concurred that lighter colors, grays, browns and reds are incoming denim trends. It showed vintage looks and coated denim with a leathery quality. Olmetex S.p.A., Italy, showed shiny Teflon®-coated leather-look outerwear fabrics woven with metal and microfibers. England-based British Millerain Co. Ltd. showed heavy cotton canvas coated on both sides and used for motorcycle jackets. Frantissor Creations, France, is into shine with iridescent nylon that is gold-polyurethane-coated.


Yarns And Knits

Taiwan-based Kou Long Textile Co. Ltd., a Texworld exhibitor, is using bamboo, soy, corn and Tencel because they are eco-friendly. Lightweight, smooth, flat yarns are selling. Bros Holding Ltd., Hong Kong, showed organic cotton blended with cashmere, wool, bamboo and soy. Top-dyed mélange yarns were pointed out.

One of the newest developments at Buhler Quality Yarns Corp., Jefferson, Ga., a Prefab exhibitor, is Supima with Outlast®. David Sasso, vice president, international sales, said there is increased interest in performance in the knitwear industry.

At Prefab, Canada-based Tricots Liesse sold cellulosics for fall. Rayon, MicroModal® and Tencel were shown blended with cashmere, mohair, wool, silk and cotton. At Hong Kong-based Fountain Set Ltd., also a Prefab exhibitor, single-jersey, piqué and 1x1 rib knits featuring organic cotton and blends with wool, linen, bamboo, Tencel and recycled polyester are in demand. Organic and eco-friendly are certified through every step of the growing and production processes.

At Première Vision Preview, Spain-based Texdam S.L. showed wool-faced, nylon-backed geometric-patterned jacquards. Viscose/Lurex® stripes are light and soft. Bel Maille, France, is blending Lurex with wool, mohair and viscose. The company featured sweater knits splattered with glitter, tonal checks with specks of Lurex and sparkling, thick wool knits.
Moreno Valley, Calif-based Print House Studio Inc. presented its latest textile designs to visitors at PrintSource.

Prints

Early fall collections at the fabric shows indicate a continuation of large, swirling abstracts in tonal colors. Première Vision Preview exhibitor Miroglio S.p.A., Italy, said jersey and polyester stretch charmeuse are its best-selling base cloths. Confetti Fabrics, Turkey, mentioned rayon and spandex knits, green shades, and gray and yellow combinations. TFFE exhibitor Ipeker Tekstil showed dots, circles and swirls in pattern arrangements, spider-web designs on mottled grounds and metallic celestial shapes on dark grounds.

Fall collections at Direction and PrintSource were extensive. New York City-based Tom Cody Design, a Direction exhibitor, has developed bold Marimekko-inspired graphics and small, linear designs. Deco graphics in cosmetic colors, raindrop geometrics and eco-friendly tree patterns in shades of green also were shown.

Brewster HB, Design Union, The Colorfield Design Studio and Nixe Design Ltd. — all based in England — also exhibited at Direction. At Brewster, there was interest in tonal leaf prints on shiny satin. Blurred geometrics on gray grounds, dot/dash metallics, scratchy florals, vintage Edwardian looks and linear deco motifs were other trends noted. Design Union showed oversized florals and paisleys, patchwork graphics and melting shapes. The Colorfield featured large-scale moving graphics, blurred- and hard-edged designs, and tree patterns. Nixe Design offered fabrics featuring starburst shapes and wavy stripes.

Rubia Pigmenta Naturalia, the Netherlands, attracted special interest at Direction. The company produces natural dyes, and in January its new factory went online producing red shades. Yellow and blue will follow. For light shades, 6 kilograms (kg) will dye 100 kg of wool yarn. Italy-based linen weaver Crespi S.p.A. is a customer.

At PrintSource, several studios focused on juvenile prints including Bread & Butter Design and Fresh Squeezed Designs, both based in New York City. Bread and Butter showed Halloween black cats and pumpkins on orange tartan grounds, while Fresh Squeezed Designs had brightly colored apples. Story Design Studio, Healdsburg, Calif., showed abstract retro designs and sailboats. New York City-based Design Works International and Paris-based Fortier Price, also PrintSource exhibitors, showed monotone abstract designs, dotty patterns and neat linears. Many fabrics were shown in gray combinations and neutral shades.

New Show Announced
Massimo Iacoboni, producer of PrintSource, announced that Koncept, a new show he will produce for interior, surface and textile design, will take place at The Level at Metropolitan Pavilion in New York City, October 23-25. The show will focus on fabrics for upholstery, window treatments, carpets, table top, bed and bath, kitchen, home accents and accessories.

15 Eylül 2007 Cumartesi

TURKEY: Textile workers strike avoided

ISTANBUL: The Textile, Knitting and Clothing Industry Workers' Union of Turkey (TEKSIF) and the Turkish Textile Employers' Association (TÜTSIF) have reached an agreement in collective bargaining. As a result of this agreement an increase of 4 to 5 percent will be implemented in workers' gross wages every six months. Due to this a possible strike in the textile sector has been avoided.
The agreement is valid for the 31-month term between April 1, 2007 and October 31, 2009. The workers' gross wages will be increased by 4 percent in the first six months and 5 percent in the second six months of the first year beginning March 31, 2007.
During the first six months of the second year, an approximate 4 percent increase will be implemented. Another 4 percent salary increase will be applied during the second half of the year. Another 4 percent salary increase will be implemented for the first seven months of the third year. Fringe benefits, such as bonuses, were also increased in proportion to the wage supplement.
The association's announcement reads: “We believe that during the period in which competitive conditions have become graver for the Turkish textile sector due to economic hardships, our workers, who we expect to be aware of the sacrifice made for them, will fulfill their responsibilities absolutely and contribute to the stability of the workplace with an increase in productivity.”

6 Eylül 2007 Perşembe

Dolar 2.1 YTL olmalı


Yoğun sıcak para girişleriyle dövizin ucuzladığı,Türk parasının değerlendiği son yıllarda hızla büyüyerek yıllık 57 milyar dolara ulaşan dış ticaret açığı ve 33 milyar dolara gelen cari işlemler açığı sorununun çözümü için olması gereken dolar kuru, 2.16 YTL olarak hesaplandı.

Merkez Bankası'nın TÜFE bazlı Reel Kur Endeksi'ne dayanarak yapılan hesaplamaya göre Türkiye'nin cari işlemlerinin "fazla" verdiği 2001 yılından bu yana Türk parası döviz sepeti karşısında yüzde 48.4 değerlendi. Bu dönemde cari kurlar, enflasyona paralel bir artış seyri izleseydi, Türkiye'nin dış ticaret ve cari işlemlerinde 2001 yılındaki nispi dengeler korunacaktı. Bu sürede, kur-enflasyon paralelliği sağlansaydı, ağustos sonu itibariyle 1 dolar 2.16 YTL olacaktı. Buna göre ağustos sonu itibariyle 1.29 YTL olan cari dolar kuru, olması gereken reel düzeyin yüzde 40 altında kaldı.

KUR VE ENFLASYONDAKİ SEYİR

2001 sonunda 1.4536 olan dolar kuru, 2002 yılında 1.6397'ye çıktı. Ancak, kurdaki artış enflasyonun altında kaldığı için YTL dövizler karşısında değerlendi. Cari dolar kuru izleyen dönemde ise düşüşe geçti. Bir doların karşılığı 2003'te 1.3933, 2004'te 1.3363, 2005'te 1.3418 YTL düzeyinde oluştu. 2006 sonunda 1.4056 YTL olan dolar kuru, sıcak para girişlerinin hızlandığı bu yıl ise ağustos sonu itibariyle 1.2914'e kadar geriledi. Bu dönemde kurlar cari olarak gerilerken, enflasyonla indirgendiğinde, YTL'nin dövizler karşısında kümülatif olarak yüzde 48.4 değerlendiği hesaplandı.

Türkiye ve en çok ticaret yaptığı ülkelerin enflasyon oranları dikkate alındığında YTL'nin döviz sepeti karşısında 2001'deki reel düzeyini koruyabilmesi için anılan yılın sonunda 1.4536 YTL olan cari dolar kurunun, 2002 sonunda 1.5670, 2003 sonunda 1.7574, 2004 sonunda 1.7894, 2005 sonunda ise 2.1426, 2006 sonunda 2.0010, bu yılın ağustos sonu itibariyle ise 2.1573 YTL olması gerekiyordu.

Cari $ kurunun seyri ve olması gereken kur(*)

**Reel Kur Cari Kur Olması ger.Endeksi

($/YTL) kur ($/YTL)
2001 100,0 1,4536 1,4536
2002 107,8 1,6397 1,5670
2003 120,9 1,3933 1,7574
2004 123,1 1,3363 1,7894
2005 147,4 1,3418 2,1426
2006 137,7 1,4056 2,0010
Ağ.2007 148,4 1,2914 2,1573**/(*)

Merkez Bankası'nın Türkiye ve ticaret yaptığı ülkelerdeki enflasyon oranlarını da dikkate alarak oluşturduğu TÜFE bazlı Reel Kur Endeksi üzerinden ANKA tarafından hesaplandı.

5 Eylül 2007 Çarşamba

ANALYSIS: Do consumer concerns threaten fast fashion?

Most apparel retailers and brand owners believe there's widespread consumer concern about human rights and the environmental impact of the clothes they wear. But is this interest at odds with the demand for fast fashion? Mike Flanagan suggests that how a buyer operates matters just as much as where a garment is made - and that it won't be long before declarations about carbon emissions and air freight appear on every label.
If there's one thing most of us would agree on, it's that customers are getting more and more concerned with the ethics of sourcing. But there's less evidence for this than many think.
A recent TNS Worldpanel survey in Britain, for example, showed that the prime target for most apparel retailers - under 25s - were the least concerned with the ethics of where and how their clothes were made. Indeed, although most of them said they were concerned in theory, most also agreed ethics didn't influence what they actually bought.
And of course "ethical" can means different things. To many Muslim customers, a garment has been produced unethically if money has been lent at interest during the course of manufacture. To other customers, a garment will have been produced unethically if its factory discriminated among its workers on the basis of sexual orientation. And to others still, neither of these criteria matter much.
So, different retailers adopt different codes of practice. And to many apparel manufacturers in developing markets, this proliferation of codes of practice is itself unethical, since it throws costs at factories that would be reduced if buyers could just agree among themselves.
Nonetheless, most retailers and brand owners believe there's widespread customer concern about human rights and impact on the planet. And on both issues, there seems to be widespread woolly thinking.
Human rightsLet's take human rights.
There are countries where exploitation and suppression of human rights are so widespread, you have to assume they're endemic. But such countries (like Burma and North Korea) export virtually no apparel.
In countries like Vietnam or China, worker exploitation isn't hard-wired into how business is conducted. Some businesses might well exploit their workers if they think they can get away with it - but so might businesses in the US or Sweden.
Ensuring garments are being made without exploiting workers doesn't mean stereotyping some producer countries as "unethical". It means selecting suppliers that operate ethically and managing them in a way that doesn't encourage them to exploit their workers.
Or is it?
Gap and Nike, in their latest Corporate Social Responsibility Reports, accept that worker exploitation in factories is often the result of poor working practices by buyers.
Last-minute changes of mind, or delayed decisions, rarely translate into extended delivery dates: factories are expected to get garments out in time to meet a ship, however often the buyer might have changed the brief. And with greater pressure on time comes pressure on workers, and pressure to use unvetted subcontractors.
Choosing the right factory is crucial. But equally important is choosing the right way of managing factories.
Clothes milesAnd the same principle applies to ecology.
Most commentators tell us our atmosphere is getting hotter, this inevitably leads to rising water levels, and it's largely the result of increases in gases - principally carbon dioxide - that human beings cause to be emitted.
So it's easy to assume that the further a garment travels while being made, the more carbon gets emitted. "Clothes miles" is what headline-grabbing activists and consultants call it.
In fact there's simply no evidence for this viewpoint ("miles travelled is not an indicator of sustainability," said Britain's ministry of agriculture in 2005); and what evidence there is may even point in the opposite direction.
Cambridge University's Institute for Manufacturing published some serious analysis of carbon emissions in apparel manufacturing in late 2006 [1]. It showed that - even for a T-shirt made in China from American cotton, transport to Europe accounted for only 10% of the carbon emissions produced during the garment's life.
How the consumer washed and dried the T-shirt mattered most; and manufacturing the T-shirt emitted three times as much carbon as transporting it round the world.
But here's what Cambridge didn't look at. A factory that's heated in winter, air-conditioned in summer, highly automated and operated by people who commute to it by car must dump more carbon than a factory that's properly ventilated, is highly labour-intensive and where workers walk, cycle or get a (very overcrowded) bus to work.
On this basis a factory in Bangladesh must be better for the planet than a factory in France or South Carolina.
There is no hard data on this yet for the apparel industry. But a survey carried out by the University of Cranfield showed that a rose grown in Holland and freighted to Britain by truck emitted 5.8 times as much carbon as one grown in Kenya and air freighted to Britain.
Growing roses in Kenya consumes far less energy, and produces more roses per acre, than growing in Holland - more than outweighing the trivial amount of energy air freighting a properly packed rose consumes.
Similar studies by New Zealand's Lincoln University [2] show a similar result. A kilogramme of lamb brought up on an English farm produces five times as much carbon, by the time it's been transported to an English supermarket, as a kilo of lamb brought up on New Zealand's more nourishing grass and shipped 12,000 miles round the world.
As with any decent research, other analysts might produce slightly different numbers.
Points of impactBut what all these studies have in common is the recognition that:• It's how you make it, not where you make it, that determines a garment's impact on the planet;• Does that mean it's all down to the factories a buyer chooses? No. How a buyer operates matters just as much.• British buyers, for example, rely twice as much on air freight as their French, German or Spanish peers for the clothes they're bringing in from China or India.
Estimates of the effect of air freight vary. Some argue that air freighting garments causes 20 times more global warming than shipping by sea; others that it causes a 150 times more. But even on the lower estimate, air freighting a T-shirt does more damage than all its production, transport and consumer use if it had been sea freighted.
British buyers' policy of depending more on air freight than other Europeans is a major contributor to the whole industry's pollution record.
True, buyers dislike air freighting: it's expensive in itself, and often requires extra processing at both ends. But it's not just air freighting garments that can damage the planet.
Making a blouse can be trickier than a T-shirt, and making a garment with lots of components (like a bra) trickier still. It's often difficult to find local suppliers of every component where a garment is being made, so air freighting components is much more widespread than air freighting finished garments.
We've calculated that a European air freighting buttons to India for a blouse that's going to be sea freighted back to Europe increases the amount of climate damage in transportation twenty-fold.
Even quite small decisions about relatively minor aspects of a garment's production can dramatically affect the total ecological damage a garment might make.
Consumer concernDoes all this really matter to the average consumer?
I'd say on global warming, apparel retailers and brand owners are exactly where the food trade was on nutritional information 25 years ago. Many customers are worried, there's a lot of duff information and blind prejudice floating around, and customers won't wait for governments to legislate.
While politicians are debating, brighter retailers will start requiring declarations about carbon emission and air freighting declarations on every garment.
Over the next few years, an indication of high carbon emissions on a garment will become as unwelcome as an indication of high cholesterol on a food label.
To some customers, not all. And it'll be a long time before carbon marking will be universal. But it'll be a foolish buyer who ignores the implications.
Countries like Peru or Ecuador will find it increasingly difficult to air freight the first 25% of their production to the US. Turkish investors in Egypt will find air freighting to Europe probably won't be acceptable - and that sea freighting from Egypt to Western Europe takes a very great deal longer than the lorries those Turks are currently using to truck garments from Istanbul or Izmir.
And all of this while the once low-cost production centres right on Europe's and America's borders - like, Mexico, Romania and Turkey - are falling out of favour because of rising costs and workforces increasingly attracted to other industries.
The truth remains, though, that the shorter the time lapse between designing a garment and getting it on the rail in a shop, the more it'll sell. And there's no consumer trend that'll make it more profitable to sell less.
Brands and retailers are going to want to square the circle of commercially vital short lead times and pressure from public opinion to plan ahead better.

DKNY Jeans, Avrupa'daki ilk mağazasını İstinye Park'ta açacak

DKNY Jeans, Avrupa'daki ilk mağazasını İstinye Park'ta açacak
DKNY Jeans, Çelet Holding'in girişimiyle Avrupa'daki ilk mağazasını Türkiye'de açacak. DKNY Jeans'in Eylül ayı sonunda İstinye Park'ta açılacak ilk mağazasını, Bursa Korupark'ta açılacak mağaza izleyecek. Türkiye'de bu yılın sonuna kadar 5 mağazaya ulaşılması hedefleniyor.
Çelet Holding Yönetim Kurulu Üyesi Burak Çelet, yaptığı açıklamada, Türk tekstil ürünlerinin yurt dışı pazarlardaki başarısı ve ülke ekonomisinin iyi gidişinin, dünya markalarının ilgisini Türkiye'ye yönelttiğini belirtti.
Çelet, moda dünyasına yön veren tasarımları, kalitesi ve şehirli stiliyle "en beğenilen" markalar arasında olan DKNY Jeans'in Avrupa'daki ilk mağazasının, hem Türkiye'ye hem de şirketlerine büyük bir prestij kazandıracağını ifade etti.
Verilen bilgiye göre, DKNY Jeans, kadın ve erkek için tasarlanan süveter, tişört, denim pantolon ve iç giyim gibi tekstil kreasyonlarının yanı sıra, gözlük, ayakkabı, çanta, saat, bijuteri ve parfüm gibi pek çok çeşidi içeren geniş bir ürün yelpazesi sunuyor.

3 Eylül 2007 Pazartesi

Tum is ilanlari burda!!!!!

Herkese Merhabalar,

Gerçek hayatın yoğunluğundan sıyrılıp girişim incelemelerimize kaldığımız yerden isbuluyorum.com ile devam ediyoruz.11 Haziran 2007 itibari ile tam 34 farklı kariyer sitesinin ilanlarına tek bir noktadan rahatlıkla ulaşabileceğimiz bir site isbuluyorum.com. Anasayfadaki tarih bazlı haberlere baktığımızda bu sayı giderek artacağa benziyor.

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Gelelim ilan detay sayfasına; ilgilendiğimiz bir ilanın detay sayfasına geldiğimizde ilanın sistem tarafından gerçek kaynağından otomatik alınmış versiyonu karşılıyor bizi. Bu sayfadan ilana başvuru yapabiliyorsunuz. Ayrıca çok güzel düşünülmüş biş işlev var ki; o da ilan sahibi şirketin bilgilerine ulaşmak için Google için hazırlanımş arama butonu. Sayfa daki içeriğin otomatik yapılandırılmasından kaynaklandığını düşündüğüm bozukluklardan da ( kelimelerin bitişikliği vb. ) bahsetmeden geçemeyeceğim tabi.

Site de KKTC'li vatandaşlarımız da unutulmamış Sol alttaki bayraklar yardımı ile geçiş yapabiliyorsunuz ülkeler arası. Ancak içerik eksikliğinden henüz arama yapılamıyor KKTC için. İlerleyen zamanlarda gerekli içeriklerin temini ile KKTC için iş ilanları da aranabilecek diye umuyorum.

Site de ayrıca "Girişimcilere İş Fikirleri" başlıklı bir bölümde mevcut. Zaman geçtikçe içerik olarak zenginleşeceğini umduğum bu bölümde ileride faydalı bir kaynak haline gelecektir.İş ilanları için ortak bir çatı olma özelliğinde ki isbuluyorum.com bu yönüyle şüphesiz değer kazanacak bir servis olduğunu düşünüyorum. Ancak takip edilebilirliliğin daha kolay olması için gerekli hamlelerin de yapılması gerekiyor kesinlikle. Örneğin;

- aramaların uzun vadeli saklanabilmesi için üyelik sistemi ,
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Bunlara benzer kullanıcıya güzel deneyimler yaşatacak işlevlerin de eklenmesiyle isbuluyorum.com, İK sektöründe değer oluşturacak ve yeni iş arayışında olanların işlerini bir hayli kolaylaştıracak çok faydalı bir servis neden olmasın?

Site tanıtımının hızlandırılması amacıyla ise ( bence ) doğru bir karar alınıp blogosfer hedef alınmış. Nasıl mı? Siz de bir Blog sahibi iseniz; isbuluyorum.com hakkında bloğunuzda yazı yazarak Cowon D2 kazanma şansını yakalayabilirsiniz. Bu yönüyle de blogosferde ayrı bir pazarlama bakış açısı tecrübe ettiğimizi söyleyebilirim.

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Sevgi ve Saygılarımla.

1 Eylül 2007 Cumartesi

Şahinler, H&M ve Zara'nın karşısına Adessa ile dikilecek


H&M, Zara gibi markalara üretim yapan Şahinler Holding'in Başkanı Kemal Şahin, Adessa mağazalarının artık alt değil, orta gelir grubuna hitap edeceğini söyledi..

Aralarında H&M, Zara, Diesel, GAP, C&A, Puma'nın da bulunduğu dünyaca ünlü markalara üretim yapan Şahinler Holding'in Yönetim Kurulu Başkanı Kemal Şahin, Adessa mağazalarını alt gelir grubundan orta gelir grubuna hitap edecek şekilde yenilediklerini söyledi. Şahin, başta Almanya olmak üzere toplam 5 Avrupa ülkesinde Adessa olarak var olduklarını hatırlatarak, "Bu yeni konseptle birlikte 250 olan mağaza sayımız yıl sonuna kadar 273'e çıkacak" dedi.

Kemal Şahin, bünyesinde Vestino, Saix, Maver ve High Five gibi değişik markaları bulunduran Adessa'nın şimdiye kadar genellikle küçük şehirler ile büyük şehirlerin kenar semtlerinde yer aldığını, bundan sonra ise daha kaliteli ürünlerle 'daha hareketli' noktalarda var olacağını kaydetti. Şahin, şöyle devam etti.

D. AVRUPA VE RUSYA'YA GİRECEĞİZ
Önümüzdeki 5 yılda Polonya, Slovakya, Macaristan, Hırvatistan ve Litvanya'ya da gireceğiz. Gelecekte Rusya'ya da girebiliriz. Orta sınıfa hitap eden, bir ayağı Zara, bir ayağı H&M, bir ayağı C&A gibi moda giyen gençleri, daha fazla para ödemeye hazır olan müşterileri almak istiyoruz. Fiyat açısından Zara ile H&M'ye yakın olacağız.

Şahinler Holding'in faaliyet alanlarından biri olan gayrimenkule de değinen Şahin, Beylikdüzü'nde 74 dönümlük arazi üzerinde 1 milyar dolarlık alışveriş ve konut projesinde önümüzdeki aylarda kazmayı vurmayı planladıklarını belirtti. Şahin, ayrıca Rusya, Almanya ve Ukrayna'dan inşaat teklifleri aldıklarını, bu konuda değişik görüşmeler yaptıklarını söyledi.


Doğuya tekstil gerek

Kemal Şahin, Ekonomiden Sorumlu Devlet Bakanı Mehmet Şimşek'in katma değeri düşük tekstil ürünlerinin üretiminin gelecekte Çin'e bırakılması gerektiği yönündeki görüşlerine kısa vadede katılmadığını, ancak Türkiye'de 20 yıl sonra tekstilde 4 milyon kişi çalıştırma hedefinin olamayacağını söyledi. Şahin şöyle konuştu:"Doğuda 5 milyon eğitimsiz, çalışmaya hazır işsiz var. 10 sene içinde bence buralarda tekstil sektöründen daha iyi bir sektör yok. Az para, hızlı eğitilen, yüksek eğitimi olmayan işçiler için potansiyel var. Birileri masaya yumruğunu vurup, 'Bu 5 milyon insanı dağlardan indireceğim, kapkaççı caddelerinden çıkaracağım, fabrikalarda medeni insanlar gibi çalıştıracağım' derse o iş olur. Dolayısıyla kısa vadede tekstile bir şeyler yapmak gerekir."

Knitting pretty from The Economist

The clothing business is flourishing despite Chinese competition

THE garment trade in Bangladesh, as in many poor countries, sprang up solely because of preferential access to important markets such as the European Union (EU) and America. So when the rules governing exports to rich countries were changed at the beginning of 2005, Bangladeshis feared huge job losses. Once the quotas that had guaranteed a share of the market to all exporting countries were abolished, they assumed, China would hoover up all the jobs in the industry.

Yet Bangladesh's garment exports are booming. Last year, it sent clothes worth $8.9 billion to rich countries. Revenues from the garment trade account for about 80% of all exports and are double the remittances sent home by Bangladeshis working overseas—the economy's other pillar. The country has made use of its labour, its only abundant resource. Wages are lower than in China, India, Cambodia or Vietnam, its main competitors. About 2m people—90% of them women—work in the rag trade, and another 15m jobs depend indirectly on making clothes, through firms that produce thread, buttons and textiles. On today's trends, Bangladesh's garment exports will soon overtake those of its giant neighbour, India.

Cheap labour, along with a reluctance among buyers to rely on China for all their purchases, appears to have won the Bangladeshi industry a reprieve. But the recent growth in exports to its two biggest markets, the EU and America, has occurred since the pair imposed transitionary restrictions on Chinese exports, which end next year. Meanwhile, in Canada, the only big market that places no restrictions on China, Bangladesh has lost market share.

To reduce the risk of a similar setback in America, Bangladesh has enlisted Muhammad Yunus, its Nobel prize-winning micro-credit pioneer, to lobby for duty-free access, “to put Bangladesh on par with other least developed countries”. But bosses fear that the stricter labour standards that would accompany such a concession might outweigh the benefits. Most garment workers are not unionised, although big protests did force the government to announce a near doubling of the minimum wage to Tk1662 ($25) a month last year—the first increase since 1994.

Bangladesh is most competitive in knitwear, which has grown from 15% of its garment exports in the early 1990s to over half this year. The secret is the inputs, some three-quarters of which are made locally. That saves firms the transport and storage costs, import duties and long lead-times that come with the imported “woven” fabric used to make shirts and trousers. It also entitles them to duty-free access to the European Union. “In the long-run, the woven garment sector will probably leave Bangladesh”, says Mohammed Quasem, a knitwear tycoon whose latest factory is about to start up in the town of Gazipur with 10,000 workers.

In the short run, garment-makers of all stripes are simply trying to survive an indiscriminate anti-corruption drive launched by Bangladesh's recently installed military regime—a disadvantage for which neither low wages nor trade preferences can compensate.

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