TURKEY: Sahinler plans international store rollout (6 september 2007)by just-style

Turkish fashion firm Sahinler_Group is looking to enter the Russian and East European markets with its Adessa brand.
It intends to enter Poland, Slovakia, Hungary, Croatia and Lithuania in the next five years and extend its 250 store network in Germany, Austria, Swiss, Slovenia and Czech Republic by 23 shops this year. Sahinler is a contract manufacturer for Zara and H&M, with a yearly turnover of EUR1bn. Sahinler chairman Kemal Sahin said that Zara and H&M have been informed about the Turkish firm's plans for Adessa.
The company hopes to succeed in markets where Zara and H&M have struggled to make headway.